Horse racing pundit and commentator, James is best known for The Apprentice Series 5 (2009), where he quickly became known as the wittiest and nicest candidate ever. He talks about the business lessons to be learned from The Apprentice and the Game Theory – how to alter perceptions and decision making.

Beating over 40,000 applicants James appeared in the Apprentice 2009 series, and being the last man standing, he proved that you don’t have to be nasty to get ahead in business. His innate decency and down to earth attitude saw him survive in a field overflowing on ruthless ambition.

Born in London, James is a 32 year old Head of Commercial for the UK’s largest residential broadband supplier and has a Master’s degree in Economics.

What other’s have said:

“Our teachers loved your talk, you were personable, upbeat, witty and downright indiscrete! They loved it”
-Ian Marcouse, A-Z Business Training

James, whatever you want to say about him, has a marvellous way with words. You have kept the whole country entertained for the last eleven weeks. I don’t know what life is going to be like without you – Adrian Chiles

I can understand how you get on very well with people – Sir Alan Sugar

I like him, he has passion – Michelle Mone – Founder of Ultimo

You made the show – James Caan, TV Dragon

He is obviously quite focussed – Hugh Dennis, Comedian

Highly entertaining – Carol Malone, Journalist

You were a breath of fresh air – Jo Brand, Comedienne

List of Media Appearances:

The Apprentice & The Apprentice You’re Fired (BBC1&BBC2)
The Final Five (BBC1)
8 out of 10 cats (Channel 4)
Breakfast News (BBC1)
GMTV (ITV)
Good Morning (ITV)
Celebrity Eggheads (BBC2)
The Derby (BBC Sports)
The Morning Line (Channel 4) – Scheduled for Aug 22
Victoria Derbyshire Show (BBC Radio 5)
Fred McCauley Show (BBC Radio Scotland)
Manny Norte Live (Kiss FM)

James speech topics include his 'Apprentice Secrets' – life behind the scenes, the business lessons to be learned from The Apprentice and the Game Theory – how to alter perceptions and decision making as well as Living with the Disappointment.

Other topics include:

Top 10 Managerial Musts
Economic meltdown from the business and family perspective
The balancing act of business and family life
Negotiation skills