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Jonathan founded Santeau in his back bedroom and sold the business 4 years later. Through dogged tenacity and unshakable self-belief, Jon has appeared in the national press and international radio on countless occasions, once having his top ten tips for business success compared to those of business mogul and chairman of TV show The Apprentice, Sir Alan Sugar. In the Sunday Times, Businessman and Dragon's Den stalwart Peter Jones praised Jonathan for his business instinct, saying it won't be long before he gets a loyal following.

An accomplished athlete, Jon was keen to discover a way of keeping properly hydrated. In training for a gruelling marathon across the Sahara Desert, he was struck with the idea. Jon invented a product that when added to refilled water bottles would become an award-winning healthy alternative to fizzy, sugary soft drinks on the go sold through UK retailers and the Military.

Jon has motivated many entrepreneurs into action with his regular seminars and professional speaking events. Using proven techniques and expertise, he shows people how and when to make the necessary adjustments to achieve their goals, and how to capture and control inspiration, dedication and motivation.

Jonathan is the Author of All Time Essentials for Entrepreneurs ISBN: 978-1-906465-47-6 (Capstone). All Time Essentials is a miscellany of essential facts, tips and advice that every entrepreneur needs to know to be successful.

Written in the knowledge that entrepreneurs need to find valuable information quickly, this book harnesses the energy and inspiration of several books and provides the instant gratification that appeals to this market.

In an effort to get more people involved, Jonathan has written FREESOURCING: how to start a business with no money (Capstone) published in October 2009.

Testimonials inc:

The bottom line is: can he make a successful business. You know what? of course he can.
The Sunday Times

Jonathan is one of those rare individuals who has great business acumen as well as entrepreneurial insight. His passion to succeed is infectious.
Mike Clare, Founder of Dream Beds Plc.

When inspiration, dedication and motivation meet head on, great things happen to people. When they met in the head of Jonathan Yates, they created a maverick entrepreneur who would go on to win awards, praise and accolades for his skill at grasping the concept of successful business.

"Jonathan has tremendous energy and drive. You can tap into some of that energy in his book.
Sahar Hashemi, founder of Coffee Republic

Clients include:

• Bradford University MBA – Management guide to corporate entrepreneurs.
• Bradford University Business School - Management guide to corporate entrepreneurs.
• Clothes Show Live NEC - How to start your business with no money.
• Eve Style Show NEC - How to start your business with no money.
• FOOD Chain CiC conference - Entrepreneurship & Innovation
• Functional Food Forum inaugural Keynote - Entrepreneurship & Innovation
• International Food Summit - Entrepreneurship & Innovation
• Various Schools and colleges in Yorkshire region – Entrepreneurship as a career choice.
• Vitality Show London - How to start your business with no money.

BOOK1: ALL-TIME ESSENTIALS FOR ENTREPRENEURS.
A pocket-sized pep-talk packed with inspiration and motivation.

Got an idea for a business? Just started out? Or wondering what to do next? From planning and setting up, to raising finance and making a profit, All-Time Essentials for Entrepreneurs is your one-stop shop for advice and tips on everything you need to know and do to get your business off the ground.

Jonathan Yates is a serial entrepreneur who understands that when you're launching or running your own business, you need ideas and answers fast. He runs regular seminars showing people just like you how to achieve their goals. His top 10 tips for success have been compared to those of business mogul and Apprentice TV show chairman, Sir Alan Sugar.

Blending indispensable advice and short bursts of inspiration with motivational quotes from the world's greatest thinkers, All-Time Essentials for Entrepreneurs is the smart little sidekick you'll find yourself turning to again and again.

BOOK2: FREESOURCING: HOW TO START A BUSINESS WITH NO MONEY. (SEPT 09)
Freesourcing shows how to start a business not with money but with free business start up resources. This text provides online help, government support, and original ideas that are not included in traditional start–up business books. Written by someone who has accomplished this himself, this resource offers engaging advice and easily navigable list of Freesource.

As the first book to compile all the free resources available for business start–ups, this guidebook is essential for anyone who wants to start a business with just time and effort.
Extreme Sports fan, inventor of the sports drinks WAHOO, author and successful entrepreneur Jonathan Yates is an extremely motivating speaker. Selling his business for a substantial amount of money quite early on, he is still the MD and has had this said about him by the Sunday Times; the bottom line is: can he make a successful business. You know what? Of course he can.
Jonathan speeches are as follows:

• Motivating people to take the first steps in business. (1 hour)
• Overcoming fear of failure. (1 hour)
• FREESOURCING: Starting a profitable business with no money. (1.5 hours or ½ day workshop)
• Corporate Entrepreneurship.(1.5 hours or ½ day workshop)
• Business reinvention. (1 hour)
Jonathan Yates at Thespeakersagency.com

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