Mel began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Real Media as a Search Account Director before moving to Microsoft in 2005.
He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to join Microsoft Advertising Community Team when it became apparent that Social Media Marketing was going to be huge!
Mel’s role as Community Manager at Microsoft Advertising is to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelising through social media and by speaking about internet marketing at conferences, trade shows & other events.
Mel has spoken about adCenter, Search, Social Media & Digital Marketing at conferences and events in the UK, Las Vegas, New York, Toronto, Reykjavik, Dublin, Barcelona & Tenerife.
No stranger to the camera, Mel regularly appears in videos interviewing industry luminaries like Biz Stone from Twitter & former England rugby captain, Will Carling.
He also lectures on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College – part of London University.
Before getting into digital marketing, he was an eternally-resting-actor and got an ignominious break in a Joe Cocker Video way back in 1997!
Mel has his own blog and for the last 3 years he has been writing a digital column for the folks at Media Week.
Follow him on Twitter and Facebook!
Impact:
“Great to meet you! Your session was brilliantly done and I learnt a lot from it: you speak well and your content was king.” – Jeremy Vine – BBC TV & Radio Presenter
“I wanted to formally thank you for speaking with Travolution at the year’s ABTA Travel Convention.
The slot was excellently researched and presented, and bringing Microsoft’s perspective on new media and the changing business landscape to the travel industry was extremely well received.
The audience- nigh-on a 1,000 delegates- many in senior positions- rated the session extremely highly in post event feedback- and apart from the fascinating content, your personal style- authoritative yet engaging- contributed significantly to this.
Many thanks again, and we hope to work with you again soon.”
Simon Ferguson – Publishing Director – RBI Travel Group
"Allow me to thank you formally for your participation at our event. Your presentation had high impact on the audience of 60-70 senior marketing managers.
The event scored well overall and there were volunteered and complementary comments on your presentation.
You provide a glimpse into the future that makes me, and those who attended the event, stand up and take note." – Dr Stan Maklan – Cranfield Business School
He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to join Microsoft Advertising Community Team when it became apparent that Social Media Marketing was going to be huge!
Mel’s role as Community Manager at Microsoft Advertising is to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelising through social media and by speaking about internet marketing at conferences, trade shows & other events.
Mel has spoken about adCenter, Search, Social Media & Digital Marketing at conferences and events in the UK, Las Vegas, New York, Toronto, Reykjavik, Dublin, Barcelona & Tenerife.
No stranger to the camera, Mel regularly appears in videos interviewing industry luminaries like Biz Stone from Twitter & former England rugby captain, Will Carling.
He also lectures on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College – part of London University.
Before getting into digital marketing, he was an eternally-resting-actor and got an ignominious break in a Joe Cocker Video way back in 1997!
Mel has his own blog and for the last 3 years he has been writing a digital column for the folks at Media Week.
Follow him on Twitter and Facebook!
Impact:
“Great to meet you! Your session was brilliantly done and I learnt a lot from it: you speak well and your content was king.” – Jeremy Vine – BBC TV & Radio Presenter
“I wanted to formally thank you for speaking with Travolution at the year’s ABTA Travel Convention.
The slot was excellently researched and presented, and bringing Microsoft’s perspective on new media and the changing business landscape to the travel industry was extremely well received.
The audience- nigh-on a 1,000 delegates- many in senior positions- rated the session extremely highly in post event feedback- and apart from the fascinating content, your personal style- authoritative yet engaging- contributed significantly to this.
Many thanks again, and we hope to work with you again soon.”
Simon Ferguson – Publishing Director – RBI Travel Group
"Allow me to thank you formally for your participation at our event. Your presentation had high impact on the audience of 60-70 senior marketing managers.
The event scored well overall and there were volunteered and complementary comments on your presentation.
You provide a glimpse into the future that makes me, and those who attended the event, stand up and take note." – Dr Stan Maklan – Cranfield Business School
Mel has been inspiring businesses to harness the power of the web for over 10 years. An expert in digital advertising & social media, he’s spoken to thousands of marketers across the world, helping them understand and make the most of this internet-driven era.
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